Forget about Rami Levi and buy at OSHER AD

Photo: Miriam Woelke
At the Osher Ad supermarket in Talpiyot / Jerusalem


People all over the world prefer buying cheap groceries. Israelis are extremely anxious looking for cheap groceries, as the country is very expensive. Wherever there are cheap groceries, the store is packed.
For the past two and a half years, I used to be a happy Rami Levi customer. The Rami Levi chain is one of Israel’s cheapest supermarket chains. However, only a few weeks ago, my neighbour told me about the new OSHER AD supermarket chain at the Hadar Mall in Talpiyot. Osher Ad has now two branches in Jerusalem: The one in Talpiyot and a second one in Givat Shaul. 
As far as I know, Osher Ad originally started off as a haredi supermarket in Bnei Brak. The good thing is that many Haredim work at Osher Ad in Talpiyot. As well as many Ethiopian Jews. The Rami Levi chain mostly employs Palestinians working behind the meat counter or  stocking the shelves. If you ask them something, the Palestinian staff is almost entirely unfriendly and making fun of Jewish customers. I witnessed this a couple of times.
The Osher Ad offers plenty of space between the shelves, is clean, cheap and the people working at the till are so fast. In addition to that, the Osher Ad offers many products Rami Levi doesn’t have.


Photo: Miriam Woelke


The two Rami Levi stores in Talpiyot are dirty, too small, you have no space to move around and there are long line – ups at the tills. If it is full, you may wait up to 40 minutes or more. There is simply now space to move and Israelis don’t know how to line up. The Osher Ad, on the other hand, is much more organized.
Unfortunately, the OSHER AD doesn’t offer pet food and so I have to go to Rami Levi for that. This is all I need from Rami Levi. Otherwise I am with Osher Ad until, one day, Rami Levi improves. 
One thing for sure: Osher Ad in Talpiyot is taking away many customers from Rami Levi. I promise you one thing: You go to Osher Ad once and you won’t return to Rami Levi !

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